DOCKERS

COPYWRITING

Dockers makes a damn fine pair of pants. I’ve been fortunate enough to work with them on product stories, creative positioning, catchy copy, stadium videos with Major League Baseball stars, and a Father’s Day campaign with my own children. I love Dockers. I wear Dockers. You should too.

Father's Day is one of the biggest selling periods of the year for Dockers. We developed a campaign called Dad Hustle to pay respect to all of the things hardworking Dad's do for their kids and families. 

Transit Station takeover in one of Mexico City's busiest stations. ¡Me gusto!

Dockers enlisted my help to approach Hunter Pence, World Champion MLB Slugger and monster right fielders.
We came up with a catchy campaign and some bright orange khakis that he agreed to rock. The rest is on the Jumbotron.